Case Study - Respshop.com
Remit:
Respshop.com is a eCommerce website that sells CPAP equipment for at home and clinical use. Respshop contacted Bright Spark Media in Dec '21 with the remit of increasing their online influence by organically growing their YouTube channel. They wanted brand representation, showcasing the products sold through their site. The ultimate end goal was to have the channel generate a positive return on investment through its Google AdSense revenue and an increase in sales volume because of the channel influence.
Respshop had gone through a number of video production services with minimal success.
Plan:
Bright Spark Media handled the entire video production process, from researching the best keywords for maximum reach based on the evolving channel influence - to scriptwriting, presenting, video production, post production and thumbnail generation.
We matched Respshop's style of brand by keeping things fun and casual but highly educational and balanced.
Results (After 13 months):
Dec '21 - Jan '23
BEFORE
(last 28 days before BSM)
AFTER
(most recent 28 days)
Views
30.1K
128.7K
+ 428%
Watch Time (hours)
945
7.0K
+ 741%
Total Subscribers
2,319
10,752
+ 464%
Channel Revenue
$152
$1,230
+ 809%
