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Bright Spark Media

Camp Verde, AZ

Let's Connect.

Your headline is THE most important part of your marketing content. Obsess over the first few seconds / words - that is your hook. If you can make your audience FEEL something in your hook then you will increase retention and convert more viewers to your CTA.

When making ads, spend 80% of your time writing and refining the hooks, and 20% on the rest. I go with the 5:1 ratio. I run 5 separate hook variants for every 1 main content / CTA. Once ads are running, tweaking the hook will make an exponential difference to your CTRs and other metrics, over any other aspect of the ad that you could change.
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#azmarketing #adstrategy #marketingtipsforbusiness #adsthatconvert #entrepreneurgrowth #campverde #marketingsuccess #contentthatconverts

Your headline is THE most important part of your marketing content. Obsess over the first few seconds / words - that is your hook. If you can make your audience FEEL something in your hook then you will increase retention and convert more viewers to your CTA.

When making ads, spend 80% of your time writing and refining the hooks, and 20% on the rest. I go with the 5:1 ratio. I run 5 separate hook variants for every 1 main content / CTA. Once ads are running, tweaking the hook will make an exponential difference to your CTRs and other metrics, over any other aspect of the ad that you could change.
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#azmarketing #adstrategy #marketingtipsforbusiness #adsthatconvert #entrepreneurgrowth #campverde #marketingsuccess #contentthatconverts

I recently left a Director role at a publicly traded company to work on my business full-time. I did that with the intention of investing in myself and my professional growth.

I always intended to pursue further education at my previous role, but you know how it goes. There are deadlines ⏱️ meetings 🤝 and internal pushes 📈. I looked back 12 months and realized I didn’t spend one minute on formally developing my skillset.

The daily challenges look different as a business owner. But I’ve committed to personal growth. Today marks the first landmark in that commitment. I’m looking forward to earning a certificate in Digital Marketing Science through UofA.

By the end of the course I’ll be certified in Google Ads / Google Analytics & HubSpot.

I hope you are able to prioritize your development as well. And if I can help your business grow then please get in touch.
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#investinyourfuture #investinyourselffirst #investinyourselftoday #hubspot #googleanalytics #entrepreneurgrowth #azmarketing #videoproductioncompany

I recently left a Director role at a publicly traded company to work on my business full-time. I did that with the intention of investing in myself and my professional growth.

I always intended to pursue further education at my previous role, but you know how it goes. There are deadlines ⏱️ meetings 🤝 and internal pushes 📈. I looked back 12 months and realized I didn’t spend one minute on formally developing my skillset.

The daily challenges look different as a business owner. But I’ve committed to personal growth. Today marks the first landmark in that commitment. I’m looking forward to earning a certificate in Digital Marketing Science through UofA.

By the end of the course I’ll be certified in Google Ads / Google Analytics & HubSpot.

I hope you are able to prioritize your development as well. And if I can help your business grow then please get in touch.
.
.
#investinyourfuture #investinyourselffirst #investinyourselftoday #hubspot #googleanalytics #entrepreneurgrowth #azmarketing #videoproductioncompany

When crafting your marketing message - Clear is better than Clever.

Remember: “If you can’t explain it to a 3rd grader, you don’t understand it well enough.” - Albert Einstein (paraphrased)

When we over-complicate the language or message, customers check out. It strokes our ego, but doesn’t lead to results.

Here’s 3 tips you can apply to your marketing today.
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#marketingthatworks #marketingcopy #buildingyourbrand #buildingyourbusiness #azmarketing #marketingtipsforbusiness #marketingmadesimple #marketingmadeeasy

When crafting your marketing message - Clear is better than Clever.

Remember: “If you can’t explain it to a 3rd grader, you don’t understand it well enough.” - Albert Einstein (paraphrased)

When we over-complicate the language or message, customers check out. It strokes our ego, but doesn’t lead to results.

Here’s 3 tips you can apply to your marketing today.
.
.
#marketingthatworks #marketingcopy #buildingyourbrand #buildingyourbusiness #azmarketing #marketingtipsforbusiness #marketingmadesimple #marketingmadeeasy

Spent a beautiful weekend at Mowich Lake for my birthday 🎂 camping with the fam 🏕

I just turned 31 and I know many people who say their 30s was the favorite decade of their lives - you make less poor choices than in your 20s 😆 still feel physically strong 💪🏻 & just more comfortable with who you are.

But with Covid and all that's happened this past year I feel like my 30s have yet to get going! In my 20s I got married 👩🏼‍🤝‍👨🏻 moved to America 🇺🇸 and had 2 kids 👨‍👩‍👧‍👦 That'll take some topping!!

How about you? What's been your favorite decade in life so far?
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#mowichlake #mountrainiernationalpark #mountrainier #mountrainiernps #pnwcamping #brightsparkmedia #everettvideographer #seattlevideographer #seattlevideography #washingtonhikes #washingtonhiking #washingtonlakes #seattlehikes #pnwsunsets #pnwsunset #mtrainiernationalpark

Spent a beautiful weekend at Mowich Lake for my birthday 🎂 camping with the fam 🏕

I just turned 31 and I know many people who say their 30s was the favorite decade of their lives - you make less poor choices than in your 20s 😆 still feel physically strong 💪🏻 & just more comfortable with who you are.

But with Covid and all that's happened this past year I feel like my 30s have yet to get going! In my 20s I got married 👩🏼‍🤝‍👨🏻 moved to America 🇺🇸 and had 2 kids 👨‍👩‍👧‍👦 That'll take some topping!!

How about you? What's been your favorite decade in life so far?
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.
#mowichlake #mountrainiernationalpark #mountrainier #mountrainiernps #pnwcamping #brightsparkmedia #everettvideographer #seattlevideographer #seattlevideography #washingtonhikes #washingtonhiking #washingtonlakes #seattlehikes #pnwsunsets #pnwsunset #mtrainiernationalpark

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